Testimonials & Quotes

Hospitality & Travel

Kedrick Malone

I had the pleasure of working with Bill on a number of destination-wide customer service training programmes, including the very successful Cayman PRIDE initiative in the Cayman Islands, and rate him as a guru of customer service and service standards training. The brands from around the world listed on his FreemanGroup website is a testament […]

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Alan Lake

Los Angeles 1989. I’ve been told by my GM that all upper management must attend a week long seminar entitled “Teach the teacher”. I’m less than thrilled. Over 20 years later, I can still spout out the basic tenets learned that week from Bill Freeman. The knowledge he imparted, I’ve used time and time again […]

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Edward C. Lee Tang

FreemanGroup’s customer care program has raised service levels at the airports of Trinidad and Tobago, and has shown a measurable improvement in the visitors perception at Piarco International Airport.

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Paul Dillon

We enjoyed working with the FreemanGroup team and they have helped us to better understand what our customers need in terms of service.

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Janie Dillard

The FreemanGroup distinguished themselves as a conscientious and energetic pioneer in the fields of leadership, management and guest service training. I have enormous respect for their teaching and leadership skills, and have been pleased working with them the past 20 months. Because of FreemanGroup’s exceptional skill and professionalism, the “A”mazing Guest Service training experience has […]

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Gary Rockwood

I enjoyed working with the FreemanGroup in developing our training program for the Mauna Kea Resort team members. The training execution was absolutely fantastic. They’re worth every cent it cost us.

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Kevin Kim

Very impressive presentation. Employees were very receptive to the techniques they introduced. Thanks to FreemanGroup for showing us the way — guest comments about the resort service have been excellent.

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Jon Gersonde

The many great comments we receive from our guests prove that FreemanGroup’s training program works. Their approach is practical and effective. Their project managers who partnered with us were well received by our employees. They were all competent, organized, helpful and easy to work with.

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Bernie M. Vasquez

I have worked with the Freeman Group product in a variety of properties and settings. Whether I was utilizing the Freeman Group in a large or small company, or in a resort or urban locale, the product allowed me to establish a foundation from which my entire service culture could be built upon. The Freeman […]

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Christopher Dear

As Director of Training at MGM Grand Detroit, myself and my team participated in the FreemanGroup ITS course, I have found it to be a very rewarding experience as it has truly shaped the way in which we develop and facilitate training across the property. It has increased employee engagement and greatly improved knowledge retention.

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Christine Henney

We employed Bill Freeman and his team in the early years at Rocco Forte Hotels. They trained our UK training team to develop instructional programmes to enable our departmental coaches/trainers to develop their departments consistently to a five star standard. They were also instrumental in the development of some of our senior management team within […]

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Muriel Richardson

Initially the management felt that there was not much room for improvement in the services given at Rosedon, but we decided to join the Freeman Programme to support the Minister of Tourism in this island-wide initiative. Having had the trainers here at Rosedon, the level of service has definitely increased to a much higher level. […]

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Paul Boccafogli

I have used the Freeman Group’s hands on approach to service training as an extension of my staff, they understand how to help my staff get results…Over the years the Freeman Group trainers have had a big impact on the service levels that are delivered all over the world…our industry standards have improved because of […]

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Michael Williams

As far as I am concerned it is the only training; there is none other equal. The reason it works so well is because the training involves small sessions they don´t try to do all the training at once, and it emphasizes the satisfaction of the clients.

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Philip Wood

I have been fortunate to use the services of FreemanGroup for over 15 years. This association has covered 18 different 5 and 4 star properties in 5 different countries, in Resort and City settings, from 11 room highly exclusive properties to 600 room commercial properties and in the corporate headquarters. This association has never brought […]

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Jon A. Arnesen

I have utilized the services of FreemanGroup in a number of openings (Caesars Tahoe, The TrumpTaj Mahal and Mohegan Sun) to assist our organization in the training of staff on the quality service levels and the development of Standard Operating Procedures.The Professionalism and Quality of their work was outstanding. I would highly recommend their services […]

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Geoffrey A. Gelardi

Having used FreemanGroup for almost 20 years I consider them the most effective standards training and personnel development company that I have worked with.

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James N. Mulidore

The Freeman trainers are hospitality professionals themselves, which means they really get it! There are no lectures, and they actively involve all staff members during the training sessions. They focus on training the staff from the guest’s perspective and challenge them to think outside the box! The end result is a staff that is refined, […]

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Danielle Granahan

JetBlue began our partnership with FreemanGroup in 2014 during the development of our transcontinental business class product, Mint. Our goal was to find a partner with hospitality expertise that would help us design an onboard experience capable of disrupting the industry standard. FreemanGroup led us through the arduous task of defining the specific behaviors and […]

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Virginie Saint-Laurent

Our challenge at Oetker Collection of hotels is to deliver a guest experience at the highest level, bearing in mind that our rates typically start at the $1,500.00 USD level and rise appropriately. Our other operational challenge is that we operate properties within very different cultures (Germany, France, England, The Caribbean and the Seychelles) We […]

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