FreemanGroup, a full-service customer service solutions firm based in Richardson, TX, today announced the launch of FG Pulse, a new social media monitoring solution designed specifically for service industry and hospitality professionals.
Understanding that managing social media isn’t the way of the future, but something that any business providing a guest experience needs to do now in order to remain competitive, FreemanGroup have made sure FG Pulse can provide users with real-time data.
The system can be accessed via the Web from anywhere in the world, 24 hours a day.
Patrick O’Bryan, COO of Freeman Group, commented:
“FG Pulse is our response to the service industry’s growing need to track and manage online reviews. With millions of travelers leaving reviews on social media sites like TripAdvisor, and more than 750 million registered users able to publicly like or unlike items on Facebook every day, establishments like hotels and restaurants can no longer afford not to monitor online reviews.”
The system, designed to enable users to monitor social media presence and customer reviews across a multitude of travel, review, and social forums by evaluating and compiling guest experience data from major social media networks, including: TripAdvisor, Facebook, Twitter, YouTube, Foursquare, and many popular travel and review sites, requires little to no IT involvement to be implemented.
FG Pulse provides users with added value by allowing them to compare their social media to that of their competitors.
Mr. O’Bryan added:
“What FG Pulse does is give you a 360-degree view of the guest experience you’re providing, it’s the final component in a complete measurement program that also includes mystery shops, online guest comment surveys, intercept visitor satisfaction surveys, and employee opinion surveys. Now, you can not only listen to what guests and employees are saying to you, but find out what they’re saying about you to their friends, families, and the world.”
The solution is able to track user-generated content pertaining to a specific brand or location and enables users to quickly and easily:
- Monitor reviews
- Understand perception of their brand
- Identify strengths and weaknesses
- Address potential problems
- Capitalize on opportunities
- Discover key selling points and reoccurring themes
- Take advantage of keyword alerts
- Protect their business’s reputation
- Visualize trends
- Benchmark their data against competitor data
- Size up their competition.
FreemanGroup was founded by Bill Freeman in 1985. Headquartered in Richardson, TX, FreemanGroup also has offices in Florida, London, Costa Rica, and Puerto Rico. Freeman Group has undertaken quality initiatives with a number of diverse clients throughout the US, Latin America, Europe, Asia, the Caribbean, and more. Clients range from government and tourist boards to hotels, casinos, stadiums, and airlines. In addition to offering a number of proprietary training workshops and follow-up training programs, FreemanGroup offers instructor certification programs and workshops specifically designed for human resource departments, leadership, and supervisors. FreemanGroup’s measurement solutions include mystery shop, customer survey, and employee opinion survey programs, and additional Web-based tools and technology. Info: freemangroupsolutions.com, a full-service customer service solutions firm based in Richardson, TX, today announced the launch of FG Pulse, a new social media monitoring solution designed specifically for service industry and hospitality professionals.