Recent News
Don’t Let Safety Certifications Fool You
Don't Let Safety Certifications Fool YouPerception is reality and even more so in the COVID-19 environment the perception of Guest safety has transformed an industry once focused on experiential stars and awards to that of stamps and seals. Our Guests’ priorities have...
A “Post-COVID” Environment Doesn’t Exist
A "Post-COVID" Environment Doesn't Exist I was in a meeting earlier in the week where an executive asked me to explain how our process would assist in a ‘ Post Covid ‘ environment. This statement focused me even more on the true challenge of this virus within the...
Webinar – Consequences of Not Training
Evolving the Guest Experience -Consequences of Not Training in the COVID-19 Environment Regardless if your Guests are returning to stay at your hotel, dine in your restaurant, fly your airline, or begin “normal” behaviors again, how you adapt to your internal Guests'...
Webinar – Supporting Our Internal Guests
Evolving the Guest Experience - Supporting Our Internal Guests Regardless if your Guests are returning to stay at your hotel, dine in your restaurant, fly your airline, or begin “normal” behaviors again, how you adapt to your internal Guests' needs is critical! This...
Webinar – Adapting to Demanding Guest Situations
Evolving the Guest Experience - Adapting to Demanding Guest Situations Regardless if your Guests are returning to stay at your hotel, dine in your restaurant, fly your airline, or begin “normal” behaviors again, how you adapt to their changing needs is critical. This...
Webinar – Identifying and Adapting to Guest Needs
Enhancing the Guest Experience | Identifying and Adapting to Guest Needs Regardless if your Guests are returning to stay at your hotel, dine in your restaurant, fly your airline, or begin “normal” behaviors again, how you adapt to their changing needs is critical....
Thank You Frontline Heroes | MaryScott Moore
Meet MaryScott Moore, A frontline hero! I often read or hear stories about truly extraordinary instances of giving, be it financially, donations of goods, individuals time or just compassion. In these times, there seems to be no shortage of such selflessness and the...
Thank You Frontline Heroes | Bria Hollingsworth
Meet Bria Hollingsworth RN, CCRN! Bria has a dedication to the development of others that is impressive. She not only strives for continual self improvement, but she puts the extra effort into getting others to achieve their very best as well. She’s kind and an...
FreemanGroup COVID 19 Solutions
FreemanGroup COVID 19 SolutionsIn March of 1985, I set out from Dallas to begin work my very first client, The Sorrento Hotel in Seattle. I had ambitions to create a small boutique luxury hotel training company; nothing more, just me servicing individual accounts,...
Hotels: Service After COVID
Service After COVIDIt is impossible to remember a time in my life not spent around the hotel business, often manning the front desk or even cleaning rooms in my grandparents and parents numerous hotels, some of which I am happy to say still thrive today. Those...
Destinations: Reality After COVID-19
Destinations: Reality After COVID-19When the FreemanGroup operated The Caribbean Hospitality Training Institute, I had occasion to visit many of the islands throughout the region, frequently working in places I had never been to. On my first journey down to one such...
Airlines: Problems Magnified by COVID19
Airlines: Problems Magnified by COVID 19Like so many other road warriors, recently I reluctantly called my everyday legacy carrier to cancel an overseas flight, in hopes to obtain a refund. The cancellation, like so many others in these times was caused entirely by...
Healthcare: The New Normal
April 6, 2020Healthcare: The New NormalLike most, I have had my share of interactions and visits with doctors, nurses and a host of clinicians either of my own or supporting family throughout many varying situations which life has presented. For the majority of these...
Preparing Industry Leaders and Team Members
March 31, 2020Preparing Industry Leaders and Team members For the Future My unwavering passion of English professional football was again solidified this week through news of a leading professional club’s actions to protect their operational team members. These...
The Heart of the Hospitality Industry
March 23, 2020The Heart of the Hospitality Industry As news has surfaced concerning some wealthy lawmakers in the US Senate who profited from the coronavirus crisis by selling hospitality stocks back in January after receiving what appears to be privileged classified...