Don’t Let Safety Certifications Fool You

Back Of House With Bill A Series On All Things Hospitality Don’t Let Safety Certifications Fool You Perception is reality and even more so in the COVID-19 environment the perception of Guest safety has transformed an industry once focused on experiential stars...

A “Post-COVID” Environment Doesn’t Exist

Back Of House With Bill A Series On All Things Hospitality A “Post-COVID” Environment Doesn’t Exist I was in a meeting earlier in the week where an executive asked me to explain how our process would assist in a ‘ Post Covid ‘ environment. This...

FreemanGroup COVID 19 Solutions

Back Of House With Bill A Series On All Things Hospitality FreemanGroup COVID 19 Solutions In March of 1985, I set out from Dallas to begin work my very first client, The Sorrento Hotel in Seattle. I had ambitions to create a small boutique luxury hotel training...

Hotels: Service After COVID

Back Of House With Bill A Series On All Things Hospitality Service After COVID It is impossible to remember a time in my life not spent around the hotel business, often manning the front desk or even cleaning rooms in my grandparents and parents numerous hotels, some...

Destinations: Reality After COVID-19

Back Of House With Bill A Series On All Things Hospitality Destinations: Reality After COVID-19 When the FreemanGroup operated The Caribbean Hospitality Training Institute, I had occasion to visit many of the islands throughout the region, frequently working in places...

Airlines: Problems Magnified by COVID19

Back Of House With Bill A Series On All Things Hospitality Airlines: Problems Magnified by COVID 19 Like so many other road warriors, recently I reluctantly called my everyday legacy carrier to cancel an overseas flight, in hopes to obtain a refund. The cancellation,...