Kedrick Malone

Managing Partner – FreemanGroup Caribbean

Kedrick Malone is president and founder of NorthStar Consulting, a Caribbean consulting company specialising in marketing, strategic planning, business development and management consulting services in the travel and tourism, SME, international business, and government sectors.

Kedrick has been driving innovation and change in the tourism sector for much of his career having served as a Director of Tourism, Deputy Permanent Secretary in a Ministry of Tourism and Chairman of his local Hotel Association. As a Director of Tourism, he spearheaded one of the Caribbean’s most comprehensive service standard and training initiatives and implemented an innovative tourism statistics system to manage the sector. As a Deputy Permanent Secretary he established a film commission to promote the tourism destination as a filming location. As Chairman of the Hotel Association he spearheaded the response to the 911 crisis. His reputation and network stretch far and wide and his entrepreneurial spirit has motivated him to share his energy and enthusiasm for strategic change and success with the tourism, government, diplomatic, small business and international business sectors of the Caribbean Region.

In 2006 Kedrick partnered with FreemanGroup to establish and lead FreemanGroup Destinations where he led the establishment of national service standard and training programmes in Cayman Islands, Turks and Caicos, St. Kitts and Trinidad. The signature  programme in Cayman Islands, PRIDE, is still ongoing to this day in that destination.

Kedrick holds an MBA from the Zicklin School of Business, Baruch College, City Unversity of New York. He is a past Chairman and current member of the BVI Chamber of Commerce and Hotel Association and currently president of the Lions Club of Tortola (BVI) and a member of the Board of Directors of the Family Support Network (BVI).