Bernie Vasquez has recently rejoined the FreemanGroup team as one of our Project Directors. Bernie’s first stint with FreemanGroup was during the years 2000 – 2003, where he played an integral part in leading the implementation of service culture initiatives in many of FreemanGroup’s prestigious hotel/resort clients such as Turtle Bay Resort, Inn at Loretto, Portofino Hotel & Yacht Club and Westin St. Francis.
In between stints with FreemanGroup, Bernie Vasquez spent over five years as an Executive Trainer with Forbes Travel Guide. In this capacity, Bernie worked with many of the world’s most prestigious luxury hotels and resorts, implementing brand standards and management training initiatives, assisting these properties to achieve their Four- and Five-Star designations.
In Las Vegas, he was the Director of Education and Talent Development for the 3,000-room Cosmopolitan Resort. As a member of the opening team, he led the development of Service Essential SOPs for all departments and hosted culture rallies for each division as it welcomed new team members to the resort. Prior to this opening, Bernie was the Director of Service Culture for the re-branding of the 1,400-room Tropicana Las Vegas Resort, where he spearheaded a service culture transformation at one of the most famed properties on the Strip. Bernie and his team worked to ensure a culture of continuous growth via inspection and development programs that impacted guest and team member satisfaction. He was also the Director of Service Excellence for two MGM Grand properties, and assisted two hotels in achieving a Four- and Five-Star designation.
Bernie has also worked for Starwood Hotels & Resorts Hawaii, where he directed training initiatives for more than 3,000 associates in Waikiki. He implemented three corporate programs and was named Master Trainer for the Hawaii region.
Bernie obtained his MBA in Management from New Mexico Highlands University and his BBA in Marketing from the University of North Texas. He has held board positions for the American Society for Training & Development in both Hawaii and Las Vegas.