FG Pulse

Social Media Monitoring and Reputation Management

TripAdvisor contains more than 45 million travel reviews, and more than 50 million visitors visit Yelp a month. Facebook can now claim it has more than 750 million active users, and Twitter, more than 175 million. How many people are reviewing your brand or property every day? How much business are you winning or losing as a result of their reviews?

Monitoring online reviews is no longer an option; it’s basic business—and smart business, too. That doesn’t mean that it’s easy. Some questions you might be asking are:

• How do I get started?
• How do I monitor multiple social networks?
• Who on my team has the time to do the work?
• How do I find out what my competition is doing?

FreemanGroup addresses all of these questions and more with FG Pulse.

FG Pulse helps you monitor your social media presence and customer reviews across a multitude of travel, review, and social forums by evaluating and compiling guest experience data from major social media networks and review sites, including: TripAdvisor, Facebook, Twitter, YouTube, Flickr, FourSquare, and many popular travel and review sites.

Able to track user-generated content pertaining to a specific brand or location, FG Pulse enables you to quickly and easily:

• Monitor reviews
• Understand perceptions of your brand
• Identify strengths and weaknesses
• Address potential problems
• Capitalize on opportunities
• Discover key selling points and reoccurring themes
• Take advantage of keyword alerts
• Protect your reputation
• Visualize trends
• Use competitor data to benchmark your performance
• Size up your competition