American Hotel & Lodging Educational Institute

The American Hotel & Lodging Educational Institute (EI) and FreemanGroup have come together in a strategic partnership to provide hospitality operations with comprehensive solutions focusing on establishing quality standards, practical training, professional certification, and measuring performance. Together we provide the industry with a practical/ educational hands-on approach to enhance both public sector and private sector customer service initiatives that are not available through any other source.

C Squared

C Squared Company is a Customer-Centered hospitality solutions provider specializing in improving business results by aligning Marketing strategies and Operational execution

“Too often we see the businesses struggling to improve their results solely from an operational perspective. They focus on the mechanics of service delivery and miss the vital role that marketing plays in the customer experience,” explained Bill Freeman, founder of FreemanGroup. “C Squared’s philosophy on integrating Marketing and Operations with a Customer-Centered focus fills a significant gap in the industry. Their approach and expertise is ideally suited to complete the loop on the work that we do for our clients.”

Latino Hotel Association

We have formed a strategic partnership with the Latino Hotel Association, a non-profit association dedicated to increasing Latino participation in the hospitality industry, to strengthen their training programs. We have licensed a compilation of our services: Standards of Performance Manuals and Job Descriptions, Training & Certification, Human Resources, and Measurement offered in English and Spanish.

ON

ON is the result of over 20 years of working with organizations large and small to increase organizational clarity of purpose and align leadership behaviors and employee experiences to create memorable customer experiences. ON was built on the premise that people work best when they are doing the work they love and that they know how to do very well. ON creates relationships with like-minded, high-quality firms. By leveraging their expertise (but managing projects internally so you have a single point of contact) ON Is able to grow and contract based on the specific needs of your project.

Worldwide Resource

Worldwide Resource is an innovative, informed and international strategic partner dedicated to performance improvement in, and across, the world of travel and hospitality. Worldwide Resource is made up of five independent companies: FreemanGroup, CST International, Profile, Delta Squared and CST Americas. The result of the collaboration is the creation of a seamless service that encompasses the strengths of each company’s offerings. Further, by combining and integrating data bases and with a greater geographic market with offices in Dallas, London, Costa Rica, Shanghai and Dublin, the ability to service our client base more efficiently.