Table Talk: A Hire Cause By Greg Marquart, Vice President Business Development,
FreemanGroup, January 2012
What makes a player stay at a table?
While a dealer needs to be able to color-up, pay and collect, deal, follow gaming rules and regulations, run equipment properly, and maintain control of the game; none of these things are what make players stay at the table. They don’t create memories. They don’t build guest loyalty.
Aside from winning, it’s the dealer’s attitude and personality that are going to determine whether a player is going to stay and keep playing. We know this, and yet when it comes to recruiting and hiring, we tend to focus on an applicant’s ability to perform task-driven duties and enforce the rules rather than on their ability to provide an outstanding guest experience.
The primary job of a dealer is not to be an enforcer; it’s to be an entertainer. If you keep this in mind throughout the recruiting and hiring process, or more specifically, as you create dealer job descriptions and conduct interviews, you will have a much better chance of bringing on board dealers who will deliver the experience promised by your brand and your marketing. Click here to read more.



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