Tips for Choosing a Social Media Monitoring Tool By Bill Freeman, Founder, FreemanGroup, December 2011

I’d say that you’d have to be living under a rock not to have had an ad, person, or website ask you to engage with social media and review sites; though I suspect that in this day and age, most of us would still be able to get Wi-Fi if we found ourselves under a rock. Without using an outdated collaquialism, I’ll simply stress that because of the inescapable presence of social media and review sites in our lives and the impact they have on business, managing these sites is no longer an option, but a necessity, particularly for those of us working in the hospitality industry.

It’s not enough to simply participate. Companies must leverage soical media monitoring technology that will not only gather online reviews from your own social media  pages, but also gather your data from every social media outlet, review sites of significances and allow you to compare it to the data of like companies. Click here to read more.